Many middle class consumers are now favouring more expensive organic produce above more conventionally, cheaper, farmed produce; as Tesco's results show.
The consumers who buy the "organic" produce are of the belief that no pesticides are used and, as a consequence, the food is better for you.
Several myths here:
- It is not proven that all pesticides, if used properly, are harmful.
- Organic farmers certainly use less chemicals than their conventional counterparts. However, current standards do in fact allow the use of certain pesticides on organic farms.
- Not all produce labelled "organic" is in fact organic, as this article states Cornucopia.