Seemingly you can take a fast food addict to salad, but you cannot make him eat it.
That at least is the conclusion of McDonald's, which have lost its core UK customers by putting a new range of healthy salads on its menu
The McDonald's UK chief executive, Steve Easterbrook, said that the chain intends to go back to basics by concentrating on burgers.
Mr Easterbrook said:
"In the past we have seemed somewhat apologetic about who and what we are, but you have to believe in the brand.
Our menu has evolved, and we now have a much broader range of salads and sandwiches. But we were alienating customers by pushing our salads."
People find salads boring, that's the trouble.