Proving yet again that the Olympics is about money and sponsorship, not about sport, the British Olympic Organising Committee have landed themselves in an embarrassing situation with regard to one of the sponsors (McDonald's) for the London 2012 Olympic Games.
The Green Party is demanding to know how McDonald's, the burger chain, fits in with promises to promote locally grown food. It should also be noted that the British government is currently conducting a very assertive healthy eating/anti obesity campaign in the UK, as such some people could argue that to associate itself with a promoter of fast food is a tad hypocritical.
The London organising committee, needless to say, are insisting that McDonald's would not have any exclusive control over catering and would be just one of a range of outlets supplying food.
Rather laughably McDonald's is the "official restaurant" (how on earth can anyone describe McDonald's as a restaurant?) of the Games, as a result of a long-term deal with the International Olympic Committee.
Money first, health and sport second!