The beleaguered celebrity chef, Gordon Ramsay, has relearned an old maxim that the customer (not the celebrity chef) is king.
He was at one stage advised to file for bankruptcy, as profits fell from £3M to less than £400K.
He told Fox News:
"Heading out of global economic downturn has been tough but for me it has also been a breath of fresh air.
The industry was getting far too arrogant, they weren't respecting customers enough and they forgot the customers were king.
Customers just disappeared. Those that were in the restaurants weren't drinking wine. All were on tap water.
Then we had a huge downturn, Monday to Thursday. Your staff costs are the same, your running costs are the same. It was a nightmare."