Jamie's Authentic Italian
Celebrity chef Jamie Oliver has announced that he will create a chain of Italian restaurants across Britain. The first branch of "Jamie's Italian" will open in Bath next year. He is planning to create a chain of up to 40 across Britain.
The aim is to prepare "rustic Italian" cuisine. All pasta will be freshly made on site, and the bread will be baked daily by artisan bakers.
The mission of the chain is to create a "fast, urban casual dining" experience.