Kidsbeer, a Japanese soft drink bottled and formulated to look like beer, may soon be hitting the supermarket shelves in Europe.
However, not surprisingly, watchdogs of underage drinking say they will fight it.
The drink comes in a brown bottle, and is advertised with the slogan "Even kids cannot stand life unless they have a drink".
It is the colour of lager, foams like beer but tastes like cola.
It sounds absolutely ghastly!
It was introduced in Japan two years ago, and is sold by more than 150 restaurants and supermarkets in Japan.
Tim Loughton MP said that the drink's expected arrival was "an alarming development."