Following hot on the heels of the success of Cobra beer, the very popular Indian beer served in many Indian restaurants, wine merchants believe that Indian wine may be the next Cobra.
It seems that vineyards in India are starting to target the UK market.
Novum Wines has put its money where its mouth is, and has started to import wine from Sula, India's second largest producer of premium wine.
The wine is currently only being sold in Indian restaurants in the UK at the moment. However, it is soon to be available in off-licences.