London's dining scene is buzzing with anticipation as one of its most storied establishments prepares for a triumphant return. Simpson's in the Strand, the legendary British restaurant famed for its Sunday roasts and literary heritage, is set to reopen in early 2026. After closing its doors in 2020 amid the COVID-19 pandemic, this Strand landmark—originally opened in 1828—is being revitalised by hospitality maestro Jeremy King. For food lovers, history buffs, and anyone craving authentic British cuisine, the Simpson's in the Strand reopening promises to be a highlight of 2026's restaurant calendar.
Whether you're searching for the best Sunday roast in London or planning a visit to a piece of culinary history, here's everything you need to know about this eagerly awaited revival.
A Storied Past: The History of Simpson's in the Strand
Nestled at 100 Strand, WC2R 0EW, in the heart of Covent Garden, Simpson's in the Strand has been a fixture of London life for nearly two centuries. Founded in 1828 as a chess club and coffee house, it evolved into a renowned dining destination by the mid-19th century, attracting luminaries like Charles Dickens, who reportedly penned parts of A Tale of Two Cities amid its wood-panelled grandeur.
The restaurant gained eternal fame for its roast beef trolleys—massive silver-domed carts where expert carvers sliced succulent joints tableside, a tradition that became synonymous with British hospitality. Over the years, it hosted royalty, politicians, and celebrities, cementing its status as a symbol of unpretentious elegance. Even after a period under The Savoy's ownership, Simpson's retained its old-world charm until the pandemic forced its closure, leaving a void in London's fine dining landscape.
The auction of its iconic fixtures in 2020 marked a sombre chapter, but the site's Grade II-listed building—complete with its soaring ceilings and intricate details—has been lovingly preserved for this fresh start.
Jeremy King's Vision: What's Changing and Staying the Same
Enter Jeremy King, the restaurateur behind beloved spots like The Wolseley and Brasserie Zédel. After parting ways with his longtime partner Chris Corbin, King is spearheading the Simpson's revival through his Jeremy King Restaurants group. His goal? To honour the venue's heritage while injecting modern vitality, ensuring it remains a welcoming haven for both locals and visitors.
The revamped Simpson's will span multiple spaces, blending tradition with contemporary flair:
Grand Divan: The formal dining room where the magic happens. Expect tableside carving from those legendary antique silver trolleys, focusing on classic British roasts and hearty fare in a refined atmosphere.
Romano’s: A more relaxed sibling space offering flexible British-inspired dishes at accessible prices—perfect for casual lunches or pre-theatre bites.
Simpson’s Bar and Nellie’s: Two intimate bars for aperitifs or nightcaps, evoking the chess club origins with a nod to cosy, clubby vibes.
Assembly Room: A private ballroom seating up to 100, ideal for events, celebrations, or exclusive gatherings.
King has emphasised retaining the building's period features, from the opulent interiors to the sense of timelessness that made Simpson's a pilgrimage site. The menu will spotlight seasonal British ingredients, with roasts remaining the star attraction—think perfectly pink beef, Yorkshire puddings, and all the trimmings that define the ultimate London Sunday roast.
While an exact opening date hasn't been pinned down (King eyed December 2025 but settled on January 2026 to avoid holiday chaos), the buzz is undeniable. This reopening isn't just a restaurant launch; it's a resurrection of London's soul.
Why the Simpson's Reopening is So Welcome in 2026
In a city overflowing with trendy eateries and fusion concepts, Simpson's return feels like a comforting embrace. Post-pandemic, diners crave authenticity, and few venues deliver it like this Strand stalwart. Its reopening aligns perfectly with a resurgence in heritage dining—think nostalgic nods to Britain's culinary roots amid global influences.
For locals, it's a reclaiming of a neighbourhood gem; for tourists, it's an unmissable addition to any Covent Garden itinerary. Plus, with Jeremy King's track record, expect impeccable service and value that punches above its weight. Early whispers suggest advance bookings will fill fast, so savvy foodies are already signing up for updates.
The timing couldn't be better: Just shy of its 200th anniversary in 2028, this launch sets the stage for milestone celebrations, potentially drawing international acclaim and boosting the Strand's vibrant food scene.
How to Secure Your Spot: Reservations and Tips for the Simpson's Reopening
Eager to be among the first through the doors? The official Simpson's website offers a newsletter signup for the "Simpson’s Dispatch"—your ticket to priority reservations, insider stories, and exclusive previews. Follow @jeremykingrestaurants on Instagram for teaser visuals and announcements.
Pro tips for your visit:
- Timing: Aim for Sunday roasts to experience the full trolley spectacle.
- Dress Code: Smart casual—elegant without stuffiness.
- Pairings: Complement your meal with British wines or a pint from the bar.
- Accessibility: Centrally located near Embankment Tube, with step-free access planned.
As construction wraps and the scent of roasting beef wafts once more, Simpson's in the Strand is poised to reclaim its throne. This 2026 reopening isn't just welcome—it's essential, reminding us why London endures as the world's greatest dining capital.
Stay tuned to our blog for more on London's top restaurant reopenings and must-try British classics. Have you dined at Simpson's before? Share your memories in the comments!
