I see that Asda has announced plans to plant and grow gourmet truffles in Yorkshire. They are conducting a trial to see if truffles, a valuable and much sought after delicacy, can be grown successfully at a one-acre site near Cridling Stubbs, near Pontefract.
Normally truffles sell for thousands of pounds per kilo.
However, Asda spokesman Alan Slator has a mission to bring them to the tables of ordinary people:
"Truffles are normally the food of millionaires. People eating in some restaurants can pay £50 just to have a few scrapings on the top of their food.
We want to bring them to ordinary people."