Restaurant Reviews

Restaurant Reviews

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Fed up with celebrity chefs drizzling sauces over undercooked pieces of meat? I am!

I regularly dine out and am happy to share my restaurant experiences, and views on food, with you.

Wednesday, October 14, 2009

Actimel Advert Banned

Actimel Advert Banned

The Advertising Standards Authority (ASA) has banned the Actimel TV advert that claims its yoghurt supported children's natural defences.

ASA decided that evidence provided by Danone did not uphold claims that the drinking yoghurt could help normal, healthy school-aged youngsters protect against common childhood illnesses.

The ASA concluded that the advert broke rules for being misleading, rules relating to evidence and accuracy in food advertising.

Danone are reported to be "very disappointed" at the ASA's ruling.

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